Cognism integrates with a range of CRM and sales engagement platforms, allowing you to export contacts and companies, enrich existing records, and keep your sales data up to date.
Each integration supports different CRM objects, permissions, and features. Refer to the relevant integration guide for setup instructions and platform-specific requirements.
Supported integrations
Cognism currently integrates with:
- Salesforce
- HubSpot
- Microsoft Dynamics 365
- Pipedrive
- Bullhorn
- Outreach
- Salesloft
- Zapier
What you can do with CRM integrations
Depending on the integration, you can:
- Export contacts and companies from Cognism
- Create new CRM records
- Update existing CRM records
- Reduce duplicate records by matching existing data
- Map Cognism fields to CRM fields
- Configure custom field mappings
- Add exported records to campaigns, cadences, or sequences (where supported)
The available functionality varies by platform.
Understanding CRM objects
CRM platforms organise information into different record types, commonly referred to as objects.
Although each platform uses different terminology, they generally represent the same types of information.
| Cognism data | CRM object examples |
|---|---|
| Companies | Accounts, Companies, Organisations |
| Contacts | Contacts, Leads, Prospects, People, Candidates |
| Marketing activities | Campaigns, Sequences, Cadences |
The exact objects available depend on the CRM or sales engagement platform you connect.
Integration guides
Choose your platform to learn how to configure the integration:
- Salesforce
- HubSpot
- Microsoft Dynamics 365
- Pipedrive
- Bullhorn
- Outreach
- Salesloft
- Zapier