Field mappings determine which Cognism data is transferred into Outreach when Prospects and Accounts are exported. You can customise these mappings to match your Outreach data model and define how existing records should be handled.

Field mappings are configured centrally in the Cognism Web Application and apply to exports from both the Cognism Web Application and the Cognism Chrome Extension.

Before you begin

Before configuring field mappings:

You must be a Cognism Administrator.
The Outreach integration must already be connected.
You must be signed in to Outreach.

Open the field mapping settings

Click your profile avatar.
Select Settings.
Open Integrations.
Locate Outreach.
Open the integration Settings.

From here, you can configure your General Settings, Prospect settings, Account settings, and field mappings.

General Settings

The General tab allows you to configure how Cognism handles duplicate records during export.

These settings determine whether existing records should be updated or whether new records should be created when a match is found.

Prospect Settings

The Prospects tab allows you to configure how exported prospects are handled.

Available options include:

Allow users to update existing Prospects during export.
Allow exports when an existing Account cannot be associated with the new Prospect.
Allow Prospects to be exported without an email address.
Allow users to choose which connected Outreach mailbox should be used when adding Prospects to a Sequence.

This is particularly useful if your organisation has multiple connected mailboxes for outbound communication.

Account Settings

For Accounts, you can choose whether existing Accounts should be updated when a matching company is found during export.

Enabling this option helps keep existing company records up to date with the latest Cognism data.

Prospect Field Mappings

Administrators can map a wide range of Cognism fields to Outreach Prospect fields, including:

Contact information
Job details
Company information
Email status
Phone numbers
LinkedIn profile
Address information
Seniority
Industry
Technologies
Custom Cognism identifiers
Campaign and List information

Only fields containing available Cognism data are populated during export.

Account Field Mappings

Administrators can also configure mappings for Outreach Accounts, including:

Company name
Domain
Website
Industry
Company size
Revenue
Phone number
Company address
LinkedIn URL
Technologies
Company identifiers
Year founded
Time zone

Only available Cognism data is exported.

Best practice

Before making the integration available to all users:

Review all Prospect and Account mappings.
Confirm that mapped fields correspond to the correct Outreach fields.
Review your duplicate handling settings.
Test the configuration by exporting a small number of records.
Verify that the exported data appears correctly before performing large exports.