Connect Cognism with Outreach to export prospects directly into your sales engagement platform for outbound prospecting and sales sequences.
The Cognism Outreach integration allows users to export Prospects and Accounts directly from the Cognism Sales Intelligence Platform into Outreach. The integration can create new records, update existing records, and automatically populate Outreach with Cognism data using configurable field mappings.
Outreach is commonly used alongside a CRM such as Salesforce or HubSpot. In this setup, the CRM manages customer records and sales opportunities, while Outreach is used to automate prospecting activities through email sequences, calls, and follow-up tasks. Cognism can export records to both platforms as part of your prospecting workflow.
What you can do with the integration
After connecting Outreach, you can:
- Export contacts from the Cognism Web Application.
- Export contacts from the Cognism Chrome Extension.
- Create new Prospects and Accounts.
- Update existing records.
- Configure Prospect and Account field mappings.
- Export individual contacts or bulk selections.
- Add exported Prospects directly to Outreach Sequences.
How matching works
Before creating a new record, Cognism checks Outreach for an existing match.
Prospects
Prospects are matched using:
- Email address
Accounts
Accounts are matched using:
- Company domain (exact match)
If a matching record is found, Cognism can update the existing record depending on your integration settings.
Where the integration can be used
Once configured, the Outreach integration is available from:
- Cognism Web Application
- Cognism Chrome Extension
The integration settings are managed centrally within the Cognism Web Application. Any changes to field mappings or export behaviour apply across both export methods.