Once the Bullhorn integration has been configured, users can export records directly from the Cognism Web Application.
During export, Cognism checks Bullhorn for existing Leads, Contacts, Candidates, and Companies using your configured matching rules. If no matching record is found, a new record is created. If a match exists, Cognism updates the existing record according to your integration settings.
Before you begin
Before exporting records, ensure that:
- The Bullhorn integration has been configured.
- You are signed in to Bullhorn.
- Field mappings have been reviewed.
- You have permission to create or update the selected Bullhorn objects.
- Your Bullhorn subscription includes the Leads and Opportunities paid add-on.
Export from the Cognism Web Application
- Search for the contacts you want to export.
- Select one or more contacts.
- Click Export.
- Select Bullhorn as the export destination.
- Review the mapped field values.
- Confirm the export.
Cognism creates new records or updates existing records according to your configured field mappings and matching rules.
What can be exported?
Depending on your Bullhorn configuration, you can export records as:
- Leads
- Contacts
- Candidates
- Companies
The available objects depend on your Bullhorn configuration and user permissions.
How Cognism handles matching
Before creating a new record, Cognism checks Bullhorn for an existing match.
Leads, Contacts and Candidates
Records are matched using:
- Cognism ID (if mapped)
- Email address
- First Name + Last Name + Company Name + Company City
- First Name + Last Name + Normalized Company Name + Company City
- First Name + Last Name + Company Name
- First Name + Last Name + Normalized Company Name
Companies
Companies are matched using:
- Cognism ID (if mapped)
- LinkedIn URL (if mapped)
- Company domain
- Company Name + City
- Normalized Company Name + City
- Company Name
- Normalized Company Name
If a matching record is found, Cognism updates the existing Bullhorn record rather than creating a duplicate.
What happens during export?
Depending on your configuration, Cognism can:
- Create new Leads.
- Create new Contacts.
- Create new Candidates.
- Create new Companies.
- Update existing records.
- Populate mapped Bullhorn fields using Cognism data.
The exact behaviour depends on your configured field mappings and matching rules.
After the export
Once the export completes:
- New records are created where no matching records exist.
- Existing records are updated where matching records are found.
- Mapped Bullhorn fields are populated using Cognism data.
- Exported records are immediately available within Bullhorn for recruitment, sales, or business development activities.