Event Triggers help you identify companies and contacts based on recent business or career changes, allowing you to prioritise prospects at key moments in their buying journey.

Event Triggers are available within the Contact and Company search filters in Prospector.

Available Event Triggers

Prospector supports both Contact Events and Company Events.

Contact Events

Contact Event Triggers include:

• Job Join – Contacts who have recently started a new role.
• Job Leave – Contacts who have recently left their previous role.
• Location Move – Contacts who have recently changed their working location.

These events can help identify new decision-makers or contacts who may be more open to new solutions after changing roles.

Company Events

Company Event Triggers include:

• Funding – Companies that have recently secured funding.
• Hiring – Companies actively recruiting.
• Acquisition – Companies that have recently been acquired.
• Initial Public Offering (IPO) – Companies that have recently gone public.

These events often indicate organisational growth or change and can help prioritise outreach to companies with increased buying potential.

Filter by Event Date

Many Event Triggers can be refined using date filters.

For example, you can search for companies that:

• Received funding within a specific time period.
• Recently began hiring.
• Experienced recent employee movements.

Combining Event Triggers with a date range helps focus your search on the most relevant opportunities.

Combine Event Triggers with Other Filters

Event Triggers can be combined with any other Prospector filters to create highly targeted searches.

Common combinations include:

• Funding + Industry + Company Size
• Hiring + Technologies
• Job Join + Department + Seniority
• Location Move + Contact Location

Using multiple filters helps narrow your results to the prospects most relevant to your outreach.

Best Practices

Event Triggers are most effective when used alongside other search filters.

For example:

• Target recently funded companies within your ideal industries.
• Identify new decision-makers who have recently joined target accounts.
• Find hiring companies using specific technologies.
• Combine Job Join with Seniority to reach new leaders shortly after they start their role.

Frequently Asked Questions

What is the difference between Contact Events and Company Events?

Contact Events relate to changes affecting an individual, such as joining a new company or changing location.

Company Events relate to changes affecting the organisation, such as funding, acquisitions, hiring activity, or an IPO.

Can I combine multiple Event Triggers?

Yes. Event Triggers can be used together with other Contact and Company filters to create more targeted searches.

Can I filter Event Triggers by date?

Yes. Many Event Triggers support date filtering, allowing you to focus on recent activity.