Intent helps you identify companies that are actively researching products, services, or topics related to your business.

By combining Intent data with Contact and Company Search, you can prioritise prospects that are showing buying signals and focus outreach on companies with higher levels of interest.

Before You Begin

Intent topics are managed at the account level.

• Only Administrators can configure Intent topics.
• Selected topics are available to all users within the account.
• Up to 12 Intent topics can be selected.

New topics can be tested for 72 hours before they are activated. Once activated, topics cannot be changed for 90 days.

Configure Intent Topics

To configure your account's Intent topics:

1. Open the Intent tab.
2. Click Edit.
3. Select up to 12 topics from the available Intent library.
4. Click Save Topics.

Your selected topics become available throughout Prospector Search once configured.

Search Using Intent

Intent filters are available from:

• The Intent tab.
• The Intent section within the Contact and Company Search filters.

Filter by Surge Score

Use the Surge Score slider to control how strong a company's buying signal must be before it appears in your results.

Higher surge scores generally indicate stronger levels of research activity.

Combine Multiple Topics

When searching across multiple Intent topics, choose how they should be matched.

• AND – Returns companies showing Intent for all selected topics.
• OR – Returns companies showing Intent for any of the selected topics.

Filter by Intent Trend

You can also filter companies based on how their Intent has changed during the last seven days.

Available trends include:

• New – Companies that have only recently started showing Intent.
• Increasing – Intent activity has increased.
• Decreasing – Intent activity has decreased.
• No Change – Intent activity has remained stable.

Use the Intent Heatmap

The Intent tab includes a heatmap that highlights which of your selected topics are generating the strongest Intent signals.

Topics with the highest activity appear at the top of the heatmap.

Selecting a topic automatically filters the results to companies showing Intent for that topic.

Note: The heatmap is only available from the Intent tab and is not available from the Search filters.

Find Contacts from Intent Results

After identifying companies with Intent:

1. Select one or more companies.
2. Click Find Contacts.

Prospector opens a Contact Search with the selected companies and active Intent filters already applied.

You can then refine your search using additional Contact or Company filters.

Intent Indicators in Search Results

When a company is showing Intent for one or more of your selected topics, an Intent indicator appears in the search results.

Hover over the indicator to view:

• Intent topic
• Surge Score

Opening a Company or Contact profile also displays an Intent tab containing additional Intent information.